For those of you who saw the movie City Slickers you may remember the scene when Jack Palance gives Billy Crystal the secret to the meaning of life.
This is arguably one of the best movie scenes. Cowboy Curly (played by Palance) nails the definition of the meaning of life by holding up one finger.
Crystal looks confused and asks “Your finger?”
“One thing” answers Palance, “Just one thing. You stick to that and everything else don’t mean shit.”
Crystal then asks, “…but what’s the one thing?”
Palance answers “That’s what you gotta figure out.”
BAM!
With one finger, the meaning of life is defined…. (Watch the scene here.)
I love this life lesson and wanted to see how it relates to not only someone’s personal life but also a business lesson.
This is what I came up with — what is YOUR one thing YOU should be doing to maximize your business’s success?
Now of course our business mission should be super hyper-focused on one brand promise. But what about you?
WHAT IS YOUR SUPER POWER?
What do you do best?
For me, it’s sales. I love sales. When I am passionate about a product nobody can outsell me.
I don’t even feel like I am selling something because I love my product so much, and I’m super pumped to sincerely help people solve their problems.
When my business is humming on all eight cylinders, I'm spending 95 percent of my time selling. There is a direct correlation to my business’s success and how much time I spend selling.
So, take a moment and ask yourself, “What do I do best?”
What is that ONE thing that just comes natural to you? That one thing that everyone says you are a rock star at? That one thing that when you are doing it, you are in the zone of kicking ass and nobody can stop you?
You know what it is.
It’s ONE THING.
Now, stop everything else and just do it.
And there’s the secret to a happy business life.
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